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Case studies

Case Study

Premium domain name – VehicleMove.com.au

This is a classic example of a quality premium domain name that it simple and easy to remember.  It is perfect for vehicle transporters or business owners in the interstate vehicle moving, car carrying, boat transportation industries.  The domain name is clear and to the point and instantly grabs the visitors attention by saying “We’re a business and we move vehicles, click here because you’ll get the information you are searching for”.  In this case, vehicle move has already been registered and surrounds a concept of offering car and boat transport quotes, it was most likely purchased at a premium price. Domains can be registered for as little as $15 per year and premium domains like this sold for thousands of dollars. Is it worth the initial investment to purchase the right domain at a premium price? For sure it is, of course you could have purchased a readily available domain name and saved thousands of dollars initially, but how much will ongoing marketing costs be? Say you registered Danielscarmovingservices.com.au and it cost your $15, it doesn’t provide the same marketing opportunities and doesn’t give you that credibility.

Premium domain name – CarSales.com.au

No doubt car sales obtained the premium domain with a premium price attached.  Once again, it is short and concise, instantly marketable and commands trust and credibility.  The domain describes what the website is all about and is easy for the visitor to remember.  Although car sales have been around for a long time and is a company of great size, it points out that many multinational companies have premium domain names and see the benefits. By obtaining a premium domain name you are able to compete with these larger companies by gaining instant credibility simply because people trust premium domain names, from the customers point of view, shorter domain names provide a sense of trust compared to longer domain names. Imagine if car sales were known as WeBuyCarsYourWay.com.au, it will not be as trustworthy, credibility will be low and traffic will be significantly less.

Other benefits of having a premium domain name is ranking ability, there will be increased ranking with search engines simply because when the search engines crawl all over the internet, they will find keywords and phrases that match the visitor’s needs, identify it as relevant and therefore rank it higher in the results page.  Traditional marketing will also benefit as shorter domain names are easier to print on promotional items such as pens and keyrings, easier to read on billboards and television ads.

So when it comes to building an online presence for your business, a premium domain name is worth the investment, a domain name is like a hot piece of real estate, it’s one of those things that pays for itself and it can only increase in value over time.

Have you considered owning a Premium Domain Name?

Premium Domain Names

Specialists in domain names can help you buy, sell and auction top premium domain names that will help you get the traffic you desire.  Having a domain name is not only a necessity but a must in the technological world we live in today. The demand for online presence is what is required to succeed and without the right domain name along with a strategy to promote your online identity, you are not giving yourself or your business the opportunity to succeed.

Whether you are trying to promote your product or form more of a global online presence, domain names are essentially your display window to your traditional bricks and mortar store, the flashing neon light that tells your customers that you are open for business, the signage at the front that gives away what you are all about, a digital space somewhere on the internet of things where customers can go to find more information.

Thousands of domain names are registered daily and have been since 1995 when the internet was fully commercialised in the United States.  All the relevant and marketable words in the dictionary have now been registered and the one you have chosen for your new business is probably not available. Buying a quality domain name that has already been registered and one that the owner is willing to sell is looking like the most viable option to get that perfect business name you desire.

Here are some reasons why you should consider purchasing a domain name at a premium:

Saves money in the long term

Purchasing a quality domain name that is instantly marketable, can be easily branded and is generic can provide far better results, give instant relevance and attract the right traffic. Although it may cost more initially, focusing on long term it will save hundreds on ongoing marketing costs as well as time involved in promoting an average domain name that doesn’t yield results.

More traffic to your website

Quality domain names are capable of receiving relevant traffic that is known as direct traffic, this is where visitors directly type in the website into the URL field to reach the intended website and bypasses the organic search traffic which is visits through the search engine.  Direct traffic is proven to be more successful in converting visits into sales as visitors already know what they are looking for and know they will find relevant information here.

Protect your business

Although the domain name that best represents your business has already been registered, it may be well worth paying the premium.  Imagine an industry competitor ends up having control of the domain name that similarly represents your business; you may end up losing potential sales and customers that cost significantly more than the initial price for the domain name.